Meet The Team
Our Story
We are a married couple, Laura and David Priddle, and we want to build something together that makes a difference and follows our own moral compass, not only for our customers but also for us.
We both saw the great ideas and talents that each of us has to offer and we want to share that. Even our office is designed and built by us to look as close to our front room as possible. We are going to spend a lot of time there, so we want everyone to be comfortable.
Laura began her career in South London, gaining valuable experience in auctions and residential sales, before moving back to the Isle of Wight to remain a stead fast part of a large corporate agent for 14 years. Having worked for three years in an East Cowes office she knew that she wanted to return to the town when she had the opportunity to choose.
David ran a successful business for ten years before joining an independent estate agency in 2017, where he was taught by his mentor how to be a good and honest agent. He has since gained experience in residential lettings as manager at a corporate agency, learning estate agency legislation through extensive training. This new venture gives him the opportunity to return to his skill in graphic design, photography and video but back to the town where he spent his childhood.
You may also recognise us both from the drama or music scenes on the Isle of Wight, both having performed on stage and in bands for many years on the Isle of Wight. Now performing as Atticus, we can be seen in our acoustic music duo at various Island pubs.
Why we did this
Our team, have all been part of the high street estate agencies, working for both large corporate and smaller independents.
You must have witnessed the failings and demise of so many estate agents recently with the closure of the local offices and the failure of some online services.
We watched it happen and knew the reasons why.
It’s such a shame to see, but the market has changed, but how can anything move forward, if no one chooses to adapt. Surely, the days of paying 2% fees, paying £400 for professional photos, paying extra for accompanied viewings or being forced to choose an in-house solicitor should be long gone.
The price should be fixed, each photograph should be of the highest quality, viewings should be part of the package and a solicitor should be your choice based on price, work load and reputation.
Why do you need to pay a hidden, extra cost for what should be included?
Only by responding to these changes and adapting to new client needs, can a really good estate agent succeed.
We know what it is to be a really good estate agent.
All estate agents have different things to offer. Different ideas and different agendas. And we are not saying that is a bad thing, but we saw, on a daily basis, what we felt we could improve and rectify the mistakes that were being made.
To "go alone" meant that we could gain the power to change these small and simple things.
It was frustrating to not be allowed to adapt to what we feel that people want.
Working as estate agents, we both realised that there is a huge gap in the estate agency industry on the Isle of Wight.
We saw simple techniques that could be implicated and daily mistakes that could be rectified.
Consistent communication, honesty, a personal touch and a passion for property, rather than a race for the commission and pushy "sign here now" tactics would make for a better customer experience.
An estate agent should work alongside you, not against you, to improve the way that property transactions take place.